Privacy Policy
Last updated: October 22, 2026
Imperial Valley Mall (“the Mall,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit https://www.imperialvalleymall.com/ (the “website”), how we use it, with whom we share it, and the choices available to you.
This policy applies only to this website. It does not cover information we collect offline or through other websites, including websites to which we link, or the websites and services of the stores, restaurants, and businesses located at the Mall.
Information We Collect
Information You Provide to Us
When you send us a message through the form on our Contact page, we collect your name, email address, and message. If you contact us or our leasing team directly by email or telephone, we collect the information you choose to include.
Please do not send sensitive information, such as Social Security numbers, medical information, or financial account numbers, through website forms or email.
Information Collected Automatically
Like most websites, our web server automatically records basic technical information when you visit, including your IP address, browser and device type, the pages you request, the referring page, and the date and time of your visit. We use these records to keep the website secure, prevent abuse, and resolve technical problems.
Cookies
Cookies are small text files that a website stores in your browser. This website uses cookies to remember whether you prefer to view the website in English or Spanish and to support the analytics services described below. The map and video services described below may also set their own cookies.
You can block or delete cookies through your browser settings. If you do, the website may not remember your language preference.
Because there is no common standard for responding to browser “Do Not Track” signals, this website does not change its practices when it receives one. Some of the third-party services described in this policy, including Google and AdRoll, may collect information about your online activities over time and across different websites.
Website Analytics
We use Google Analytics and AdRoll to monitor the performance of this website and our services and to understand how visitors use them. We do not use these tools for advertising.
Google Analytics collects information such as the pages you visit, how long you stay, and the general region (city or larger) from which you arrive. It uses cookies to distinguish new visitors from returning visitors. The reports we receive are aggregated and do not identify you by name or email address. To learn how Google uses this information, visit https://policies.google.com/technologies/partner-sites.
AdRoll is a service provided by NextRoll, Inc. The AdRoll pixel uses cookies and similar technologies to collect information about your visit, such as the pages you view, along with your IP address, general location, and information about your browser and device. AdRoll may use this information to measure website activity, to recognize you across different browsers and devices, and to deliver interest-based advertising on other websites. AdRoll’s use of this information is governed by the NextRoll Privacy Notice, available at https://www.nextroll.com/privacy.
Maps and Embedded Content
Some pages on this website include content and tools provided by other companies:
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Google Maps: Some pages include maps from Google Maps. If you use the directions tool on our Contact page, the starting address you enter is sent to Google Maps.
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Mappedin: Our Map page uses Mappedin to display an interactive 3D map of the Mall. When you use the map, your browser connects to Mappedin’s servers, which receive technical information such as your IP address and browser type.
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Vimeo: Some pages include videos hosted by Vimeo.
When this content loads, these companies may collect information about your device, set their own cookies, and record your activity in the same way as if you had visited their websites directly. Their use of this information is governed by their own privacy policies:
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Mappedin: https://info.mappedin.com/privacy-policy
How We Use Information
We use the information we collect to:
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Respond to your questions and requests
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Provide the services or information you request
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Monitor the performance of this website and our services and understand how they are used so that we can improve them
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Keep this website secure and prevent spam, fraud, and abuse
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Comply with our legal obligations
How We Share Information
We do not sell your personal information for money, and we do not use it for advertising. However, making information available to AdRoll through its pixel may be considered a “sale” or “sharing” of personal information under California law, as described in the California Privacy Rights section below. Otherwise, we share personal information only in the following circumstances:
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With service providers that help us operate this website and the Mall, such as our website host, our email and form delivery services, and the analytics and map services described in this policy. Some of these companies, including Google and AdRoll, may also use the information they collect for their own purposes, as described in their privacy policies.
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When required by law, such as in response to a subpoena or court order, or to protect the rights, property, or safety of the Mall, our visitors, or others.
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With your consent, in any other circumstance.
Data Security
This website uses an encrypted connection (HTTPS) to protect information you submit while it is in transit. We limit access to personal information to those who require it to perform their duties. However, no website or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your information.
Your Choices
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Cookies: You may block or delete cookies through your browser settings.
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Google Analytics: You may opt out of Google Analytics on all websites by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
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AdRoll: You may opt out of interest-based advertising by AdRoll at https://app.adroll.com/optout. AdRoll’s technology is also designed to honor Global Privacy Control signals sent by your browser.
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Interest-based advertising: You may opt out of interest-based advertising by participating companies through the Digital Advertising Alliance at https://optout.aboutads.info/. These opt-outs are stored in cookies, so you may need to opt out again if you clear your cookies or use a different browser or device.
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Access, correction, and deletion: You may request to review, correct, or delete personal information you have provided to us by contacting us at imperialvalleymalloffice@spinosoreg.com. We will make reasonable efforts to locate the information and respond to your request. However, we may not be able to locate or delete every copy, and we may retain certain information as required by law. California residents have additional rights, described in the California Privacy Rights section below.
California Privacy Rights
This section applies to California residents and supplements the rest of this policy, as required by the California Consumer Privacy Act (CCPA).
Information we collect and disclose. In the past 12 months, we have collected the following categories of personal information through this website: identifiers (such as your name, email address, telephone number, IP address, and online identifiers); internet activity (such as pages viewed and browser and device information); general location derived from your IP address; inferences (interest categories derived from your browsing activity); and the contents of messages you send us. We collect this information from you and automatically from your browser or device, for the purposes described in How We Use Information. We disclose it for business purposes to our website host, email and form delivery services, and analytics and map providers. Making identifiers, internet activity, general location, and inferences available to AdRoll may be considered a “sale” or “sharing” under the CCPA. We do not intentionally collect sensitive personal information, and we do not knowingly sell or share the personal information of consumers under 16.
Retention. We keep personal information as long as reasonably necessary for these purposes and to meet our legal obligations. Messages you send us are kept with our business correspondence and are not deleted on a fixed schedule.
Your rights. You have the right to know what personal information we have collected about you and how we use and disclose it, to request that we delete or correct it, and to opt out of its sale or sharing. We will not discriminate against you for exercising these rights.
Opting out. To opt out of sale or sharing, turn on Global Privacy Control (https://globalprivacycontrol.org/) in your browser, which the AdRoll technology on this website honors automatically, or visit https://app.adroll.com/optout. Opt-outs apply only to the browser and device you use.
Making a request. To request to know, delete, or correct your personal information, contact us at imperialvalleymalloffice@spinosoreg.com or 760-352-0800. We will verify your identity by matching information you provide, such as your name and email address, with information we maintain. You may use an authorized agent, but we may require proof of your signed permission and ask you to verify your identity directly with us.
Changes to This Policy
We review this Privacy Policy at least once every 12 months and may update it from time to time. When we do, we will post the revised policy on this page and update the “Last updated” date above. If we make material changes to how we use personal information, we will post a notice on this website before the changes take effect.
Contact Us
If you have questions about this Privacy Policy or our handling of your information, please contact us:
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Mail: Imperial Valley Mall, 3451 South Dogwood Avenue, El Centro, CA 92243
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Phone: 760-352-0800
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Online: the form on our Contact page at https://www.imperialvalleymall.com/contact/
